Edelman signs Bidaya as official representative in Jordan

Edelman, the world’s largest public relations firm, has signed Bidaya Corporate Communications as its exclusive affiliate in Jordan, making it an official representative of its global network in the country. Bidaya specialises in public relations and event management across 12 sectors, including investment; real estate and banking; energy and mining; tourism, hospitality and leisure; education; aviation; automotive; ICT; and healthcare and pharmaceuticals, in addition to luxury brands, among many others. Bidaya is also a member of the International Public Relations Association (IPRA) and the first Jordanian agency to become a full member of the Middle East Public Relations Association (MEPRA).