ABSOLUTE COMMUNICATIONS RAMPS UP EXPANSION STRATEGY WITH 3A WORLDWIDE Newly-formed partnership to widen global network and strengthen market share   Dubai, UAE – UAE and India-based international corporate communications firm Absolute Communications has forged a strategic partnership with 3A Worldwide, an international communications consultancy, in their bid to widen their international network, strengthen their business […] Continue reading

  • Ketchum Raad Middle East Hires Ashraf Shakah as Managing Director

    DUBAI, United Arab Emirates– Ketchum Raad Middle East, a full-service communications firm in the Middle East and North Africa, has appointed Ashraf Shakah managing director, based in Dubai. Shakah joins Ketchum from BPG | Cohn & Wolfe, where he served as a business director. Prior to that, he held leadership roles at ASDA’A Burson-Marsteller in […] Continue reading

  • A to the B-roll: Importance of B-roll in clinching top TV and online coverage

    B-roll is often mentioned, but how many PR professionals actually use it? Or importantly, how many actually know what it is? Well in short, B-roll can be the difference between clinching that slot on a TV or online channel or a journalist pressing the delete button on your pitch. It can often be the difference […] Continue reading


    Rawaj International, Middle East's premier boutique PR, Events & Marketing agency has expanded their service offering to include Digital Marketing. Continue reading

  • MEPRA Webinar: Iran, a Market of PR Opportunities

    With a market of 80 million, many of whom are young, savvy and online, Iran is now in the media spotlight like never before. Following the lifting of (most of) the sanctions, many organizations are looking to enter the Iranian market. But, with a unique language, culture and stakeholder landscape, how do communicators outside of the country navigate what is potentially the biggest market in the Middle East. Continue reading

  • MEPRA Academy: PR Planning Measurement and Evaluation

    Are you struggling to show the true worth of what public relations brings to the company? Do you know how best to link your planning to the company's business strategy? If you're looking to understand the latest thinking about PR planning, measurement and evaluation then this workshop is for you. This one day masterclass enables delegates to understand how to put together an effective PR plan or campaign. Learn the principles that can be used to develop successful activities and the ways that results can be measured. The course includes best practice case studies from the UK and other regions. Continue reading