Dubai, 5th December 2018 – markettiers4dc, the specialist communications group, has today launched 4DC, a global end-to-end strategic podcast consultancy. Developed to serve the hundreds of brands actively seeking to understand the opportunity and value of radio-on-demand.
The launch of the dedicated podcast company, markettier4dc’s fifth communications service within the group, offers brands strategic consultancy, content development, production and distribution on a global scale. With a focus on building audiences and engagement, 4DC creates branded content through narrative using world-leading audio technical expertise.
4DC brings its unique service to the industry at a time of intense global growth. There are now an estimated 73 million monthly podcast listeners in the US* and the industry in China is estimated to be worth over US$7.3billion**. In the UK, last year alone penetration grew by half. Over six million Brits tune into podcasts every week, double the amount listening in 2013.***
Cheryl King, managing director, markettiers4dc MENA, explained. “The podcast space is booming. A lot of brands have their toe in the water because they want to be heard but don’t necessarily understand what the best approach is. And, as a service sector, no one is owning it.
“For almost 25 years, we have been leveraging audio strategy to help brands create value,” continued King. “Over the last few months, hundreds of clients have come to us and told us they are confused about the opportunity podcast presents and how they should measure success. Today’s launch of 4DC is a direct result of market dynamics, our strong heritage and expertise. The consultancy will enable brands to realise what’s possible when they strategically engage with podcast as a marketing and advertising channel.”
The new service launches today with several high-profile clients, including Oracle.
Chris Talago, vice president PR and communications, EMEA & JAPAC, Oracle, said, “We believe there’s a lot of potential for podcast. Not only across the Oracle business but also from a multi-territory perspective. We’ve trialled different approaches to podcast creation and distribution but knew it could deliver so much more value. We have every confidence that 4DC’s audio experts will developing engaging content and getting it in front of the right audiences.”
4DC will sit as a stand-alone arm of the markettiers4dc group, which currently houses four additional communication services: Through the I, Opinion Matters, Sound Creative, and markettiers.
*Edison Research, The Infinite Dial 2018
** Research institute run by China’s State Administration of Press, Publication, Radio, Film and Television.
*** Rajar Midas Audio Survey, Autumn 2018
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markettiers4dc is a specialist communications group with offices across the UK and the Middle East. markettiers4dc was founded 25 years ago by CEO, Howard Kosky, and employees over 100 people. Five companies – markettiers, Through the I, Opinion Matters, Sound Creative and 4DC – operate within the markettiers4dc network offering a broad range of services including:
audience and market research
video and web TV production
From the biggest brands to ambitious start-ups, markettiers4dc is trusted to get its client’s message in front of the right people. It utilises its expertise and trusted relationships across national and local TV and radio, while leading the way in innovative audio, insights & market research and visual audience engagement.
4DC is a global end-to-end strategic podcast consultancy. Launched in December 2018, 4DC, one of five communications companies housed within the markettiers4dc group, offers unique full-service podcast creation and distribution strategy with a focus on building audience and engagement.
4DC offers three types of service:
4DC Premium – A full service creation and distribution strategy
4DC Lite – Creation of branded content through narrative and audio technical expertise
4DC Outreach – Development of the strategy and execution to reach audience through third party podcasts