For the first time, MEPRA is conducting a survey of attitudes to communications in the region. This is an invitation-only study, for heads of agencies or in-house departments, and other senior industry practitioners.
The survey is split into three parts. There is a section on industry trends, which we aim to repeat on an annual basis. There is then a section on issues around ‘Innovation, Disruption and Relevance’ – the themes of the MEPRA Majlis, being held on 25 May 2016 in Abu Dhabi. Finally, there is ‘The benchmark’ – a self-scored model to evaluate how we as an industry apply best practice to the work that we do, and the impact that this has on performance.
As a participant, you will receive the full report of the results, which we expect to launch at the MEPRA Majlis. MEPRA members will also receive a personalised copy of ‘The benchmark’, in which their organisation’s scores are shown against the industry averages.
The survey should take between 20-30 minutes to complete. All responses are of course confidential – the published report will cover anonymised data only.
Access the launch presentation on Slideshare: The Benchmark – a survey of attitudes to communication in the Middle East from MEPRA