The Benchmark – Presentation & Podcast


For the first time, MEPRA is conducting a survey of attitudes to communications in the region.  This is an invitation-only study, for heads of agencies or in-house departments, and other senior industry practitioners.

The survey is split into three parts.  There is a section on industry trends, which we aim to repeat on an annual basis.  There is then a section on issues around ‘Innovation, Disruption and Relevance’ – the themes of the MEPRA Majlis, being held on 25 May 2016 in Abu Dhabi.  Finally, there is ‘The benchmark’ – a self-scored model to evaluate how we as an industry apply best practice to the work that we do, and the impact that this has on performance.

As a participant, you will receive the full report of the results, which we expect to launch at the MEPRA Majlis.  MEPRA members will also receive a personalised copy of ‘The benchmark’, in which their organisation’s scores are shown against the industry averages.

The survey should take between 20-30 minutes to complete.  All responses are of course confidential – the published report will cover anonymised data only.

Access the launch presentation on Slideshare: The Benchmark – a survey of attitudes to communication in the Middle East from MEPRA