Performance Marketing Director at SOCIALEYEZ

The Company

SOCIALEYEZ is a digital engagement agency, our core purpose is to empower organizations to build more meaningful relationships with their target audienceSOCIALEYEZ is a leading digital engagement agency empowering organizations to build more meaningful relationships with their target audience. We work with some the biggest brands in the region including Canon, Henkel, Philips, Dubai Roads & Transport Authority (RTA), Etisalat, HSBC, Dubai Parks & Resorts, Tim Hortons and Mazda. We pride ourselves in creating an exceptional work experience for our employees and we are seeking out top talent due to an exciting phase of expansion. If you are looking to work for an organization who are creative, strategic, demand excellence but also know how to have fun then our Dubai Headquarters could be the place for you.

The Opportunity

The Director of Performance Marketing is responsible for the business's day-to-day tactical and strategic operations and also support of sales and marketing analytics in order to drive performance improvements.

Responsibilities

Strategy & Planning

• • Define strategic objectives, marketing budgets, and success metrics
  • Strategize all aspects of media plans including optimization and reporting
  • Analyze data from the platforms and the campaigns to optimize towards the best performing sectors
  • Provide weekly/monthly/annual policy and quote forecasts for all of the business’s products, evaluate scenarios for ROI, performance and communicate results and recommendation to the key stakeholders
  • Create tactical execution plans for the purpose of achieving program/campaign objectives

Team Management

• Work with the Performance Marketing team, and Account Managers to develop effective and fact-based client proposals
• Work with Account Managers to understand the client brief and translate it to media plans and advising on the best platforms that will be related to the client objectives
• Lead efforts in the utilization of data-driven methodology, analyses, and measurement in order to improve the effectiveness of all marketing channels, paid search, email, direct mail, programmatic media, modeling, forecasting, and analyses
• Work closely with the design and engineering departments in designing tools and features that improve the business’s consumer acquisition and retention
• Mange Technology, tools and KPIs for the clients
• Strong ability in managing big budgets across different platforms.
• Building media plans and suggesting best platforms to run the campaigns on based on the client objective
• Give estimation of the KPIs that can be achieved for every platform and overachieve those KPIs
• Monitor & track campaign performance against the business’s overall goals and objectives
• Innovative & proactively suggest new ideas, initiatives, and projects the agency can adopt in-line with the agency’s overall strategy
• Perform other job-related duties as assigned by direct manager
• Comply with SOCIALEYEZ policies and procedures and support SOCIALEYEZ mission and vision

Competencies

Core Competencies

• Passion
• Creativity
• Strategic Thinking
• Proactivity

Behavioral Skills

• Team player
• Organizational Commitment
• Accountability and Ownership
• Adapting to change
• Creativity
• Flexibility
• Motivating Others
• Negotiation and Persuasion
• Relationship Building
• Analytical Thinking
• Balanced Decision- Making
• Leadership
• Strategic Thinking
• Result Focus (Delivering Results)

Technical Competencies/Skills

• Excellent command of English and Arabic
• Must have a good understanding of SEO and Programmatic
• Must have strong understanding of social media advertising across Facebook, Twitter,
• LinkedIn and YouTube

Requirements

Education

Bachelor’s Degree in mass communication, Business Management, Advertising and Marketing, or any other related filed

Experience

• 6+ years in performance/digital marketing with a strong focus on social media – must have an agency background
• Good understanding of digital platforms, and best practices
• Excellent communication and interpersonal abilities with aptitude in fostering long-term relationships with clients

How to apply

Please send your CV and a cover letter to hr@social-eyez.com