Performance Marketing – Senior Executive at SOCIALEYEZ

The Company

SOCIALEYEZ is a leading digital engagement agency empowering organizations to build more meaningful relationships with their target audience. We work with some the biggest brands in the region including Canon, Henkel, Philips, Dubai Roads & Transport Authority (RTA), Etisalat, HSBC, Dubai Parks & Resorts, Tim Hortons and Mazda. We pride ourselves in creating an exceptional work experience for our employees and we are seeking out top talent due to an exciting phase of expansion. If you are looking to work for an organization who are creative, strategic, demand excellence but also know how to have fun then our Dubai Headquarters could be the place for you.

The Opportunity

The Performance Marketing Executive is mainly responsible for planning, implementing, analyzing, developing and optimizing digital marketing campaigns. Work on campaign strategies and implement them across different platforms based on the client objectives.

Responsibilities

• Work with Performance Marketing Manager, and Account Managers and other team members to develop effective and fact-based client proposals
• Work with Account Managers to understand the client brief and translate it to media plans
• Strong ability in managing big budgets across different platforms
• Set strategies for various campaign types
• Execute all aspects of media plans including optimization and reporting
• Build media plans and suggest best platforms to run the campaigns on based on the client objective
• Give estimation of the KPIs that can be achieved for every platform and overachieve those KPIs
• Analyze data from the platforms and the campaigns to optimize towards the best performing sectors
• Communicate directly with clients when needed to understand briefs as well as act as a consultant adding value to our clients
• Create templates for various briefing forms, proposals, and reports
• Help educate various agency team members including Account Executives and Community Managers on the basis of performance marketing, ensure team members
  have knowledge of basics they may need on a day-to-day basis
• Build spreadsheets to monitor campaign performance and report it to the Performance Marketing Manager
• Suggest new ideas, initiatives, and projects the agency can adopt in-line with the agency’s overall strategy
• Perform other job-related duties as assigned by direct manager

Competencies

Core Competencies

• Passion
• Creativity
• Strategic Thinking
• Proactivity

Behavioral Skills

• Accountability and Ownership
• Attention to Details
• Strong analytical skills
• Customer Focused
• Flexibility
• Adapting to Change
• Decision making

Technical Competencies/Skills

• Solid experience in Performance marketing, Media buying, SEM, SEO and google adwords
• Good Knowledge of Google Analytics
• Expert knowledge of advertising Facebook, Twitter, Google, Instagram and LinkedIn
• Excellent knowledge of performance marketing principles, and bidding across platform
• Excellent knowledge of social media platforms including full understanding of how each platform functions

Requirements

Education

BA in Marketing, advertising or any related field

Experience

• 5+ years of experience in digital media planning & campaign management
• Experience in google campaigns and google analytics
• Experience in SEM & SEO

How to apply

Please send your CV and a cover letter to Omnia Hassan at omnia.hassan@carma.com