Why Culture Matters

Why Culture Matters

August 16,2021

Your agency’s culture can impact most areas of your business including talent acquisition and retention, overall job satisfaction and client relations. It can motivate employees’ beliefs, behaviors, relationships, and ways they work. When you put a focus on culture, you’ll have guiding principles. People will know you for this and employees will live by it.  Culture is the glue that binds an organization and this is why culture matters. Learn the critical elements to developing great company culture with Camilla d’Abo, an industry veteran who is well-known for setting up independent agency DABO & CO with her sister Lucy d’Abo in 2004 before it was bought by Edelman in 2015 in in a deal that made the combined firm the largest in the UAE.

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