Greater Gulf MCO Communications Lead at Sanofi

The Company

Sanofi is a global biopharmaceutical company focused on human health. Sanofi, Synthélabo, Hoechst, Rhône-Poulenc Rorer led to the creation of Sanofi. These companies have accumulated over a century of experience in health, with a core concern of innovation to meet the evolution of society and the needs of patients. Today, the Sanofi Company and its 100,000 employees are dedicated to make a difference on patients’ daily life, wherever they live and enable them to enjoy a healthier life.

Opportunity

The Communications Department at Sanofi Gulf is a collaborative, strategic business function that contributes to the achievement of the affiliate’s business goals, in alignment with global and above-Greater Gulf communications strategies and priorities. The position is both strategic and operational – responsible for identifying communication strategies, developing communication plans as well as implementing and measuring such plans.

Responsibilities

1. 1.  External Communications for Greater Gulf MCO

Objectives

• Reinforce company image and reputation; reinforce commitment to patients —Promote and reinforce the image and reputation of Sanofi and its commitment to patients through robust and strategic communication efforts targeting mainstream and social media

Key Accountabilities:

• Create external/PR communication plan in alignment with MCO and global communication strategy and business goals.
• Collaborate with MCO and above-MCO Communications teams and cross-functional teams, lead the implementation of activities on brand and corporate communications
• Measure and report on external/PR communications metrics, with the aim of improving effectiveness of communications tools and activities.
• Act as a media point of contact, maintaining positive relations with top tier outlets and members of the media, including social media influencers as relevant
• Collaborating with the MCO Channels Lead, maintain and improve corporate website and social media channels
• Write and develop content for external communications use (primarily for the media), including press releases, fact sheets, FAQs, briefing documents, and speeches among others.
• Write and develop content for social media, including posts for Facebook and Instagram, among others.
• Localize/adapt and implement global and above-Gulf communication initiatives.
• As needed, work with various external partners, including PR, creative and social media agencies in creating communication tools and in certain cases, in implementing projects. Must have the ability to critically review materials and tools.
• Maintain high level of communication standards (multi-channel – printed, audio-visual, etc) strictly following corporate brand guidelines.
• Carry out other communications assignments as needed.

2. 2. Greater Gulf MCO General Medicines brand communication

Objectives:

• Deliver GBU strategic imperatives where communications can create impact — Be a strategic business partner to the key brand/therapeutic areas where communications can create impact; create opportunities to differentiate product/therapeutic areas in unbranded way to different stakeholders (including the media, KOLs/health authorities and the general public)

Key Accountabilities:

• Collaborate with Medico-Marketing teams, create product communication plans that support strategic brand plans (SBP) of priority brands. Communication plans must be an integral component to priority brands’ SPB.
• Secure necessary budget to support implementation of approved product communication plan.
• Collaborating with MCO (specifically External Communications Lead) and above-MCO Communications teams, Medico-Marketing teams, lead the implementation of activities included in the product communication plan.
• Measure and report on product communications metrics, with the aim of improving effectiveness of communications tools and activities
• Localize/adapt and implement global and above-Gulf communication initiatives for Specialty Care.
• As needed, work with various external partners, including external agencies in creating communication tools and in certain cases, in implementing projects. Must have the ability to critically review materials and tools.
• Carry out other communications assignments as needed.

3. 3. Internal Communications for Greater Gulf MCO

Objectives

• Align employees with global strategy —Promote and help imbed Sanofi global and MCO strategic goals, encourage colleagues to align their individual responsibilities to those goals and empower them to engage each other to achieve strategic objectives.
• Culture and employee engagement communications — Develop and provide employees with tools, information, confidence and/or context needed to deliver on their individual and MCO-wide goals; build pride.

Key Accountabilities:

• Create insights-driven (Pulse, etc.) internal communication plan in alignment with MCO and global communication strategy and business goals.
• Collaborate with MCO and above-MCO Communications teams and cross-functional teams, lead the implementation of activities around colleague engagement, including internal events and activations.
• Measure and report on internal communications metrics, with the aim of improving effectiveness of communications tools and activities.
• Collaborating with the MCO Channels Lead, maintain and improve internal communications online and in-office channels, including Buzz, Yammer, What’s On, and others
• Write and develop content for internal communications, including news articles, features, briefing documents, and speeches, among others.
• Localize/adapt and implement global and above-Gulf communication initiatives.
• Ensure MCO’s consistent and high visibility and presence in above-MCO and global internal communications channel, including GBU-focused internal communications channel (part of internal communications metrics to be measured and reported on).
• As needed, work with various external partners, including external agencies in creating communication tools and in certain cases, in implementing projects. Must have the ability to critically review materials and tools.
• Maintain high level of communication standards (multi-channel – printed, audio-visual, etc) strictly following corporate brand guidelines.
• Carry out other communications assignments as needed.

Critical Competencies

Strategic Thinking

• Critical Thinking – Able to identify root causes and key obstacles behind communication needs and anticipate likely stakeholder reactions, enabling to offer high-value communication solutions.
• Business Acumen – Have the understanding (or seeking to understand) Sanofi’s business context, including the pharmaceutical industry and global and MCO-wide trends and regulations that impact the business. Able to apply such understanding in communication context.

Business Partnership

• Interpersonal Influence – As a business partner, able exert positive influence among internal stakeholders, to secure resources, and arrive at effective communications solutions.
• Communications Counselling – Consulting with internal stakeholders in clearly explaining the communications process and in prioritizing communications activities, driving communication plan development, implementation and measurement.

Project Management

• Project Planning – Able to develop and follow through schedules and budget independently and without having to be reminded of; agile in handling complexities; leading but remaining collaborative; is organised.
• Measurement – Able to identify and set-up quantitative and qualitative communications metrics at the onset of a project and monitor outputs and outcomes consistently.
• Outcomes Focused – Able to deconstruct desired outcomes to find potential focus areas for

Communications and can prioritize plans and projects

• Complete and follow all necessary administrative procedures, including financial systems approvals, managing and tracking expenses, and arranging meetings, among others.

Content Development

• Message Creation – Construct messages that connect with audiences and select approach based on the communications objectives and channels.
• Channel Management – Collaborate with the Channels Lead, able to maintain effectiveness and excitement of internal communications channel consistently.
• Quality and Detail Oriented – Able to maintain high level of communication standards (multi- channel – printed, audio-visual, digital etc) following corporate brand guidelines; has keen eye for visually compelling designs that complement communication narrative

Live By the Play To Win Behaviours

• Stretch to go beyond the level we have operated up until now
• Act in the interest of our patients and customers
• Take action instead of waiting to be told what to do
• Put the interests of the organization ahead of my own or of those of our tea

Maintain Compliance

• Abide by the requirements of the internal Code of Ethics including but not restricted to maintaining high professional standards of conduct in line with the Company procedure with a duty of care to the reputation of the Company

Ethical Leadership

• Takes personal accountability to use personal experience and knowledge, as well as the training and tools provided by Sanofi, to maintain a good knowledge and understanding of all ethics and governance relevant to the role (Sanofi Policies and Procedures and any relevant legal requirements) and demonstrate personal leadership in applying these to all work undertaken.
• Escalates any decisions, or seek the support of colleagues or management if personal knowledge and understanding is not at the level required to carry out any part of the role

Environmental and Safety Leadership

To care for his/her own safety and wellbeing and the safety of others, and to co-operate with the company to ensure a safe place of work. Employees are therefore expected to:

• Support and conform to Company safety rules and procedures to ensure a safe and healthy working environment
• Report any accident, incident or near miss, whether it be of personal injury or property damage
• Assist in the investigation of accidents with the objective of introducing measures to prevent recurrence

Thoroughly read all safety documentation issues by the Company and comply with its requirements. Escalate any doubts or uncertainties to their supervisor and/or manager.

KEY WORKING RELATIONSHIPS INTERNAL

Cross Functional Collaboration with:

▪  Medico-Marketing Teams

▪  Key Functions

Occasional Contact with:

▪  MCO Lead

▪  Leadership Team

EXTERNAL

Would be expected to be involved with:

▪  PR and Creative agencies

Skills, Experience & Knowledge Requirements

Education:

Minimum of Bachelor’s degree in Arts & Sciences, preferably in Communications, Journalism, or Public Relations

Experience and knowledge:

▪   At least 5 years working experience in a communications function of a multinational corporation or a global PR agency; at least 5 years working as a Manager/Account Manager or Senior Account Executive

▪  Knowledge and experience in healthcare communication is a plus

Competency Requirements   & Level

• Act for Change    – Advanced
• Cooperate Trasversally -Advanced
• Develop People Self/Other – Intermediate

How to apply

Please send your CV and cover letter to Jorhie.Alban@sanofi.com