What you will learn
– Unpacking important AI trends in the market (beyond the hype)
– Defining how in-house teams & agencies are approaching AI and what they’re doing
– A deep drive into where AI is/isn’t helping from our experience
– How to approach AI as a business across comms & creative operations
– Q&A
This workshop is for
Audience (senior): Agency owners, chief communications officers, chief creative officers, chief operations officers and communications directors.
Level: Beginner
Facilitator
Isabella Williamson, Founder & CEO of Tyde.AI
Isabella Williamson leads a team of AI specialists delivering AI adoption and change management projects for agencies and in-house teams across the GCC and beyond. She began her career in government strategic communications before moving into IT consulting, where she helped deliver some of the region’s first Generative AI adoption projects across both public and private sectors.
Isabella is driven by a mission to help leaders not just survive but thrive in the age of AI – supporting them in preparing their people, processes and technologies to harness their full potential while effectively managing the associated risks. Her expertise spans AI and data strategy, organisational positioning, workflow optimisation, AI training programme development and cybersecurity advisory.
Date & Time
16 September 2025, 12:30 PM – 1:30 PM GST
Location
Online via zoom
Registration
Free & Exclusive to MEPRA Members