Our host Ann Pilkington will guide you through today’s media landscape and help you understand how the media work and what they need from you to get their job done. Ann will talk you through how to work with the media and how to build effective long lasting relationships with journalists that will better serve you and your company or clients in ensuring that they get their message across in the best possible fashion.
*Learn best practices in media relations. Our trainer will guide you on an end-to-end best practices-based approach to achieving your media relations goals.
*Understand how to pitch. Perfect the art of pitching through role-play and through developing an awareness of what constitutes news for your media.
*Develop your writing abilities. Learn how to write like a journalist and improve your ability to spot news-worthy stories in your own organization.
Are you ready to raise your media relations game? You will leave the workshop with a key understanding of what you to do to improve your media relations outreach, including how to build long-lasting relationships with your key journalists.
The One-Day Media Relations Workshop
Our workshop is delivered over a full day and includes a host of topics that will improve how you understand and deal with your key media outlets.
Get to know the media and what they need from you:
- Get to grasp with how journalists do their job
- Understand where and how journalists get their stories
- Realize the value that we can add to the role of a journalist
Select the right stories to pitch to your media contacts:
- Identify what journalists do and don’t want from PROs
- Learn how to pitch and present a story to media, as well as developing content that media will want to publish
Create your own media writing through better storytelling:
- Gain an understanding of what makes something newsworthy
- Start crafting your own news pieces to share with the media
Download the brochure here.
Meet theTrainer – Ann Pilkington
Ann Pilkington is a founding director of PR Academy. Her early career was in journalism, moving into PR with major blue-chip UK companies including the AA, BT, The Woolwich Bank and Barclays. She holds a Masters in Public Relations from the University of Stirling, the City and Guilds Further Education Teacher’s Certificate and the Communications, Advertising and Marketing Diploma (CAM). She leads on PR Academy’s own PR and social media activities. She is an Associate member of the Association for Project Management and is a member of its ‘People’ special interest group which promotes good communication within projects.
