PR/Content Manager at Atlantis the Palm

The Company

Atlantis is a majestic 5 star Dubai hotel situated on the Palm, a man-made island that has captured the world’s imagination with its magnificent scale and ingenuity. From the hotel architecture to the award-winning restaurants and must-visit aquatic attractions, this is one of Dubai’s luxury resorts that never ceases to amaze.

The Opportunity

Atlantis, The Palm is looking for an experienced writer and communications professional who can deliver dynamic content for PR and Marketing purposes, as well as supporting the operations team with copywriting across F&B, rooms and all-day visitation, for print PR, social media channels, video platforms, online etc.

Responsibilities

• Developing and implementing a concise, innovative content strategy for all channels across the entire resort, working with the PR/Sales & Marketing/Social Media teams.
• Bringing creativity and purpose to case studies, blog posts, promotional materials, web copy, press releases, and white papers, as well as facilitating the creation and implementation of multimedia channels.
• Work in lockstep with key stakeholders, including Sales & Marketing, to create highly relevant content.
• Keeping close contact with the dedicated PR & Social Media agencies, as well as the Marketing/Social Media team to ensure messages and strategies are aligned.
• Continuously identify trends and content topics by staying plugged in to the industry through research and networking.
• Managing and supervising both video and photo shoots, creating appealing content for the resort’s Social Media channels and website.
• Developing clear and inspiring messaging in a variety of contexts.
• Developing press releases, key messages and PR materials, including keeping the press kits current.
• Developing professional understanding and familiarity with product in order to identify and promote key messages and USPs through insightful and impactful content.
• Creating and reviewing of documents to ensure conformity with brand guidelines; to keep the standard language/verbiage consistent through all brand materials.
• Developing video scripts and supervising producers/film crews for video content creation to post on various channels
• Raise Atlantis, The Palm’s profile within media and position the resort positively and proactively across all media.
• Management of the integration of public relations and social media into the existing Sales & Marketing department plan.
• Innovative approach to keep Atlantis, The Palm top of mind and position the resort ahead of the competition.
• Working with internal stakeholders on different initiatives to keep Atlantis, The Palm top of mind and maintain Atlantis, The Palm’s position as the leading entertainment resort destination in the region.
• Understanding key needs of each project through direct interaction with the relevant in-house teams.
• Compile reports for management showing insightful analysis and results (ROI).
• Identify threats and opportunities in user-generated content surrounding the business.

Requirements

• 3-5 years in Communications, PR or Journalism
• Minimum Bachelor’s degree
• Excellent writing skills
• Video editing skills would be a plus
• Experience in F&B will be a plus
• English native speaker
• Experience in handling PR for hotels preferable
• Demonstrates creativity and documented immersion in Social Media and Content creation across a variety of channels
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
• Displays ability to effectively communicate information and ideas in written and video format
• Strong project management skills
• Strong interpersonal skills
• Ability to have a strong customer focus
• Strong communication skills
• Ability to drive projects independently from the start to end including evaluation
• Sense for innovation and creative approaches in Content creation
• Ability to take initiative
• Stress resistant and hands on approach

Core Values & Competencies required

Blow Away The Customer

• care and work towards exceeding the expectations of our customers
• proactive and deliver unique and everlasting memories for our customers

Develop Passionate and Committed People

• committed to being thoughtful towards our colleagues
• passionate about my role

Continuously Strive for Perfections (good enough never is)

• constantly seek new ways and ideas to improve what I do
• inspired to make a difference

Achieve Sustainable Bottom Line Performance

• honest and fair
• takes responsibility and contribute towards the financial performance of where I work

Functional Competencies required

Grooming

• presents a professional image according to established standards

Communication

• engage the organisation to achieve its goals
• welcomes and solicit opinions from all relevant people when making decisions

Functional Skills and Knowledge

• understands the full scope of my duties and demonstrate initiative
• takes responsibility for my actions

Planning & Organising

• anticipates the impact of initiatives and plan accordingly
• able to manage multiple objectives and priorities effectively

Team Management & Development (Influencing & Working with Others – see notes below)

• able to identify potential colleagues and develop them for their success and the benefit of the organisation
• a mentor and coach to my colleagues to develop them

Where Colleagues do not have anyone to supervise,
then the competency will be replaced by with the following 2 behaviours:

• able to influence others when required to speak and present ideas
• able to motivate other colleagues towards the common goals of the organisation

Problem Solving & Decision Making

• creates an environment that supports logical decision making
• able to identify and solve issue and do assume responsibility in risky decisions

Innovation & Creativity

• regularly seek new opportunities for change
• drive the implementation of change initiatives

Drive for results

• set clear, realistic and challenging goals for my department & team
• communicate clearly the business targets to my team and am able to steer them to achieve the results

How to apply

Please email your CV to Rebecca Hall at Rebecca.Hall@atlantisthepalm.com.

Deadline

August 08, 2019