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The days of mass marketing are over. Targeted communications to niche audiences and understanding what motivates them is critical for communications professionals to engage with their consumers, drive sales and stay ahead of the competition in an increasingly competitive market. So, how can you build data sets to better understand your audience and deliver communication strategies that achieve your objectives? Measuring your communications will provide you with rich data which is relevant to your goals. It will help you improve the performance of your campaigns, demonstrate ROI, win business and protect your business.
Join this free webinar as Mazen Nahawi, CEO of CARMA and Saad Al Rubaiian, a well experienced government consultant, take you through an introduction to media intelligence and monitoring.