Case In Point: Action Global Communications “ADEK Back To School”’

Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2022 MEPRA Awards.

Case Study Workshop#MEPRACaseInPoint

AED0 for MEPRA Member

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ADEK Back To School

2021 MEPRA Awards Gold Winner, Best Social Impact Campaign in Response to COVID-19,  Best Government Communications & Public Affairs Campaign

Submitted by

Action Global Communications

About the Campaign

Abu Dhabi’s students were to return to school for academic year 2020/21. Some students had not been in a physical classroom setting since schools were forced to close in March 2020, and there was still a reluctance from some 25% of parents to send their children back to in-person learning. Action was tasked to devise and deliver a campaign to instill confidence in the range of reopening policies adopted by ADEK and its stakeholders. The campaign has widely been acknowledged as instrumental in bringing Abu Dhabi a step closer to a full recovery from the pandemic.

Presented by

Nasr Ankar, Euan Megson & Gavril Mankoo, Action Global Communications

Nasr Ankar, Senior Communications Manager at Action Global Communications

Throughout his 9 years in the UAE, Nasr experience have been focused on media and PR content starting with translation agency and making his way into PR domain. With considerable experience working on governmental and corporate PR campaigns for entities including ADEK, UAEJJF, DCT Abu Dhabi, Ministry of Interior, Dubai Government Human Resources Department, Nasr also boasts first-hand knowledge of the sports, retail, lifestyle, and commerce arena having worked heavily on multiple comms projects.

Euan Megson, Managing Director at Action Global Communications

Euan has more than 16 years’ experience in the Middle East media landscape, working across the industry’s triumvirate of agency, press and client-side businesses. In leading Action’s evolution from a traditional Public Relations consultancy into a top-notch regional provider of fully-integrated communications services, Euan brings a wealth of experience and expertise in PR & Communications campaigns across a diverse range of industry-specific clients covering the aviation, property, tourism, sport, retail, technology and finance sectors.

Gavril Mankoo, Social Media Director at Action Global Communications

Gavril specialises in digital and social media strategy. Having spent more than a decade years in the online realm, he has worked with global clients on core-social as well as integrated digital campaigns, across multiple industries, from education, retail & lifestyle to sport.


This is a virtual session hosted on Zoom.

Date & Timings

Aug 10, 2022. 12:30pm-1:30pm GST

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Bookings are closed for this event.