What makes an award winning campaign: Case in Point

Join us for an informal breakfast seminar open to PR professionals of all levels, hosted by some of our top award winners from the 2019 MEPRA Awards. They will share their secrets on the success and impact of their campaigns.

Training Workshops#MEPRAConnect

Media One Hotel, Plot No.1 Al Falak St - Dubai, Dubai

AED0 for MEPRA Members' Fee

Register now

Find out what makes an award wining campaign with three of our top winners from the 2019 MEPRA Awards!

Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2020 MEPRA Awards.

H+K will deliver a presentation on their multi-award winning campaign ‘GOSHxSuperhope’ which gave children a real superhero boost to help with their cancer battle whilst also creating inspirational content that could be shared with the world to showcase GOSH hospital’s emphasis on patient care.





Weber Shandwick MENAT will deliver a presentation on their multi-award winning campaign ‘How to Break the Internet in Saudi Arabia’ for part 3 of La Casa De Paper (Money Heist), Netflix wanted it to be the summer’s most anticipated entertainment event in Saudi Arabia.  One well-chosen content creator fan & some viral YouTube videos later, the mission was accomplished.





TBWA will deliver a presentation on their multi-award winning campaign ‘Art Gap’.  In this campaign, Standard Chartered championed gender pay equality. A global study concluded works by women artists sell for 47.6% less than those by men. In response, 19 women artists intentionally left 47.6% of their canvas incomplete to highlight this pay gap & captured global media attention.






Registrations close 18th February 2020

08:30am – 11:00am


Media One Hotel. Room location will be provided once your registration has been confirmed.

This is a free course, exclusive to members. To enrol, please register online or email community@mepra.org
For any additional enquiries, please call Sabrina De Palma, Executive Director on +971 55 5318 920
Please be advised that refreshments are paid for in advance and if you find that you are unable to attend,
we kindly ask to let us know on receiving final confirmation by email one week in advance of the event.

If you would like to book more than one space for this event, please send your full name and email address to community@mepra.org Event allocation is dependent on membership level and availability and is at the discretion of MEPRA.

Agenda and speakers

  • 3/3/20 8:30 - 3/3/20 9:00
    Breakfast Networking Session

  • 3/3/20 9:00 - 3/3/20 9:40

    Emily Cope-Smith
    Senior Account Manager, Hill+Knowlton Strategies
  • 3/3/20 9:40 - 3/3/20 10:20
    How to break the internet in Saudi Arabia

    Becky Briggs
    Associate Director Client Experience, Weber Shandwick MENAT
  • 3/3/20 10:20 - 3/2/20 11:00
    Art Gap

    Monisha Mirchandani
    Senior Regional Account Director, TBWA\RAAD

Register now

Bookings are closed for this event.