Managing Cash Flow in a Crisis

Many small businesses fail – even profitable ones – because of poor cash flow. Make sure yours isn’t one of them!

32 days left

AED0 for MEPRA Members

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With the economic impact of Covid-19, many small and medium agencies are struggling with cash flow; what can you do to mitigate this impact and boost your cash to help strengthen your business?

Join Mazen Nahawi, MEPRA Treasurer and CEO of CARMA and Socialeyez, as he provides examples on how to take control of your finances, build a cash flow forecast plan so you see a crisis coming and strategies to keep your business afloat.

Workshop Details

This session will help small and medium agencies gain the knowledge and tools to practice and apply effective cash flow management techniques right away, plus you will have the chance to ask all your burning cash flow questions.


Mazen Nahawi, CEO at SOCIALEYEZ and CARMA

Mazen Nahawi is the president of News Group, an organization focused on serving the communications and PR industry. The company includes several strategic businesses, including CARMA, a global media intelligence leader which serves over 1,200 clients in 41 countries. The company also includes SOCIALEYEZ, a digital engagement agency, Context, a content-development provider and Interactive, a software development company focused on eGovernment services.

Mazen started his career 15 years ago as a journalist at Dar Al Khaleej, the UAE’s main privately-owned publishing company. He then worked as a senior manager at a regional public relations firm before founding Media Watch in 2002. His deep belief in using actionable and measurable information as a catalyst for modernisation and progress in emerging markets is the driving principle behind his work.

In 2007, Mazen launched the Middle East PR Measurement Summit. The event is a major gathering of global PR and measurement professionals. The summit plays an important role in encouraging regional PR towards adoption of measurement best practice and methodology.


This session is hosted via Zoom

Date & Timings

20th June, 12.30pm – 2.30pm GST

To register

Please include your details below or email

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