We live in an attention economy where every platform, algorithm and creator is competing for our time. As audiences consume more content than ever before, attention spans are shrinking, misinformation is spreading faster, and younger generations are growing up in digital environments that profoundly shape their beliefs, behaviours and wellbeing.
This session explores why media literacy is no longer just a consumer skill but a marketing responsibility. It challenges marketers to think beyond clicks, views and engagement, asking how the content we create influences attention, trust, critical thinking and society at large.
Facilitator
Heena Mak is the Group Head of Strategy at SOCIALEYEZ, where she leads strategy, insights and innovation across some of the region’s most recognised government, corporate and consumer brands. With more than a decade of experience, she specialises in turning cultural trends and human behaviour into impactful marketing strategies.
An award-winning strategist, Heena has been recognised as part of Campaign ME’s Strategy Planning Team of the Year 2025 and is passionate about responsible marketing, ethical communications and the role brands play in shaping society. With a background in journalism and a lifelong passion for writing, she brings a human-first perspective to the intersection of media, culture and technology.
Date & Time
6 October, 2026, 12:30 PM – 1:30 PM GST
Location
This workshop is hosted via Zoom
Registrations
Open to all.