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APCO’s approach to digital transformation workshops help leaders tell their stories differently, as well as promote and protect their personal and corporate brand through leveraging the latest in comms and digital innovations. This workshop will help participants develop an integrated approach to storytelling by embracing emerging trends in Artificial Intelligence, digital and creative.
Imad Lahad, Head of Artifcial Intelligence at APCO Worldwide
Imad Lahad is the head of APCO Worldwide’s Artificial Intelligence (AI) Communications Lab and the co-lead for the firm’s global Digital practice. Based in APCO’s Dubai office, he works with clients to develop innovative approaches to tell their stories as well as promote and protect their brands through leveraging innovations in AI and digital tools. With extensive experience in the media, publishing and franchising industries, Mr. Lahad is regarded as an industry leader and is a featured speaker and trainer on the topics of strategy, disruption, business transformation and emotional intelligence. For more than 20 years, he has been helping regional companies see their businesses from a new perspective and identify new opportunities to grow their products and services.
In his leadership roles at APCO, Mr. Lahad oversees an integrated team of seasoned digital and multi-media specialists, AI experts and storytellers who are charged with experimenting with and adopting these new tools in APCO’s AI Communications Lab and developing unique content and listening strategies to support APCO’s portfolio of clients around the world.
Mr. Lahad is fluent in English, French and Arabic and has a master’s degree in marketing and communications from ESCP/EAP, Paris.
This workshop will be led as a webinar as part of MEPRA’s Virtual Summer School programme.
Register using the form below or email firstname.lastname@example.org
All workshops under the MEPRA Virtual Summer School programme are FREE for MEPRA Members.
You will receive the webinar link approximately 5 days before the event.
MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 5 CPD points. For more information on CPD and accreditation click here.
To enrol in this course, please register online or email email@example.com For any additional enquiries, please call Sabrina De Palma, Executive Director on +971 55 5318 920.
Date & Timings:
July 09,2020 10AM-12 PM UAE Time