2017 MEPRA Awards – Best Use of Traditional Media Gold Award: TOH PR

Entry Overview

Monte-Carlo SBM is the body responsible for promoting visitor traffic into the hotels and leisure assets of Monte-Carlo, one of the world’s most exclusive tourism destinations. The communications objectives seek to educate around the key values of the Group, under the Founder’s vision statement that; “Here we must supply dreams”, whilst directly tackling specific and timely challenges. The goal was to reach new, younger audiences in the GCC showcasing Monte Carlo’s 4-star assets to entice them to this destination and boost new revenue opportunities.