2017 MEPRA Awards – Business to Business Gold Award: TOH PR
articleBoom Supersonic: Heralding the Jet Age
Entry Overview:
Supersonic flight has existed for 70 years, but until now, it hasn’t been efficient enough for routine travel. BOOM Supersonic’s airliner enables fares 75% lower than Concorde, about the same price as business class tickets. A trip from New York to London will take 3 hours 15 minutes.
The communication task was to introduce BOOM and its spokespeople directly to GCC stakeholders, identified as aviation leaders, aviation experts, business and travel trade media and luxury travel networks and influencers, through a three-day GCC roadshow, taking in Dubai and Doha. The aim was to raise brand awareness as well as support sales in the region.