It cannot be emphasized enough that employees are the biggest asset of any organization in any industry. With almost all industries facing an ever-increasing competitive landscape, the need for sourcing and retaining diverse talent is becoming more pronounced. To remain ahead of the curve, companies must make a concerted effort and devise programs not only... Continue reading➦
MEPRA hosted its largest-ever Awards edition last night attended by more than 500 in-person guests. The event saw 88 agencies and in-house communication teams finalists battle it out to win across a record 56 categories. The Awards ceremony saw Gambit Communications take home Small Agency of the Year and the inaugural Home-Grown Agency of the... Continue reading➦
MEPRA is looking for passionate MEPRA Members in the Middle East region who are committed to leading key initiatives for the communications industry, which focus on promoting standards of excellence Continue reading➦
Introduction Snapchat Stories, Instagram Stories, Facebook Stories and the very short-lived Twitter Fleets, leaves out TikTok, but not for long. TikTok is now planning to launch a new ‘stories’ feature on its viral app soon. Why it will be launching? When the news first broke on Twitter, everyone’s first thought was that TikTok is already... Continue reading➦
As MEPRA celebrates its 20th anniversary, those who have chaired the industry body talk about its inception, challenges and growth. Download the latest edition of Campaign ME Magazine to read the five page feature with our past and present Chairs. Click here to download – pages 12-16 Contributed by Campaign Middle East Continue reading➦
Normally, my reaction to most listicles that begin with ‘XX tips for…’ is to immediately scroll on. Especially when in the increasingly weird world of engaging online content, some of the lists are not only hitting the 70s or even 100s, but come littered with so many ads they are rendered unreadable. So, at risk... Continue reading➦
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Being together without getting together – is this possible now? We proudly present our new categories for online records – giving you hundreds of possibilities to engage with consumers, audiences, fans, colleagues, supporters, and everyone out there. Wherever they are. YouTube organized a global online event last month, celebrating the spirit of Ramadan in Saudi Arabia during the... Continue reading➦
