Articles
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Webinar:Harnessing the power of behavioural science in a COVID-19 world
The latest insights from behavioural science help us understand how people actually think and act in real life – and how we can influence this, whether in times of crisis, business as usual… or even pandemics. Key topics to be discussed include: *Introductory understanding of behavioural science and why it’s so important in communications *Ability... Continue reading➦
COVID Statement
Dear MEPRA Community, As communications professionals, we are all well aware of the ongoing concerns surrounding the spread and impact of COVID-19. We understand that our members will have increased responsibilities to communicate with stakeholders, clients and staff on activities and policies for their own organisations. Our priorities at this time as your association is the... Continue reading➦
2019 MEPRA Awards – Large Agency of the Year: Four Communications Group
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2019 MEPRA Awards – Small In-House Team of the Year: Brazen MENA
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2019 MEPRA Awards – Large In-House Team of the Year: Mubadala Investment Company
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A Global Capability Framework for the Public Relations Management & Communication Profession
The research partners agreed that the GCF represents a fair summary of the shared capabilities that emerged from the world-wide research. The language was revised several times to avoid confusion. The sub-capabilities were created from partners’ findings to clarify what is meant by the main headings. Click here to read full article. Continue reading➦
Introducing your new MEPRA Board
MEPRA is thrilled to welcome our newly elected Strategy Board & Executive Board Members, who will serve the region’s communications industry for the next two years. The board members were elected during the 2020 MEPRA AGM held on 28th January. Meet YOUR MEPRA Board here. The new MEPRA Board includes some of the region’s top leaders,... Continue reading➦
2019 MEPRA Awards: Luxury Should Be Lived In by INFINITI Middle East with Four Communications Group
Company Name: INFINITI Middle East with Four Communications Group Campaign Name: Luxury Should Be Lived In Awards won: Silver Winner for Best Automotive Campaign Continue reading➦