Member News: Jam_ Drills into the Middle East Market

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Marketing communications agency, Jam is realising its expansion plans into the UAE market, having been appointed by Dubai based, IRE Oil & Gas FZE – a leading supplier to the international oil and gas industry.

Following a global, competitive pitch, Jam was awarded the contract to deliver an integrated, digital marketing strategy to help optimise IRE’s digital performance and support its ambitious growth plans.

Jam will be responsible for web design and development, SEO, social media and digital marketing, and will increase visibility and share of voice for IRE via a strategic thought-leadership programme, as the campaign evolves.

Jaime Gee, MD of Jam commented: “We are delighted to be working with such an ambitious company, for whom we are confident we can make a real and lasting difference.

“It is Jam’s proven approach to market orientation, understanding the business objectives and delivering a strategy to support growth that sets us apart. Ensuring that marketing budgets are working as hard as possible to achieve strategic and measurable results is at the core of our work and we are already starting to see a positive impact on results for IRE.”

Dan Asher, MD of IRE Oil & Gas FZE said: “We were very impressed with the way Jam understood our market, business objectives and ambitions, and addressed all digital and offline aspects of our brief, with a truly holistic campaign.

“We are confident that Jam’s thorough approach, understanding of the UAE market and the digital strategy the agency has formulated will help us achieve our goals and we look forward to seeing ongoing results.”

Jam’s move into the UAE market follows 18 months of strategic planning and networking in the region. Gee added: “The UAE is a leading global trade and communication hub, connecting the East and West, which provides Jam with a wealth of business opportunities.

“We have been steadily and strategically building our network in the UAE to better understand the market and the size of the opportunity, which has resulted in this fantastic win with IRE Oil & Gas FZE, along with several other exciting partnerships in the making.

“We were also delighted to be invited to join the Middle East PR Association (MEPRA), sealing our commitment to the region.”

IRE Oil & Gas FZE joins Jam’s extensive roster of clients, which includes Koura, Brooks Life Sciences, Argos Pet Insurance, MakeUrMove and Ipsum Group.

ENDS

For more information please contact Sarah Goodyer at Jam at sarah@wearejam.agency or call 0161 850 0565.

Notes for editors

About Jam

Jam is a marketing communications agency, providing integrated solutions to a wide variety of sectors, including energy, public sector, travel, food & drink and personal finance. Launched in 2006 as JAMpr, the agency rebranded in 2018 with sister brand, JAM Creative to become Jam_ – a strategic decision to better reflect the agency’s move towards an integrated marketing offering. It currently employs 15 staff in its Manchester office.

About IRE

IRE Oil and GAS FZE has over 25 years of experience in the purchase and supply of equipment for the oil and gas industry. Aiming to provide innovative solutions at competitive prices, their approach is backed up by high-level partnerships with leading manufacturers and a premium after-sales service. Their headquarters in Dubai includes offices, yard and warehouse space and is ideally placed to support growth in the GCC region.