Miral Destinations

Miral Destinations

In 2024, this dynamic in-house PR team launched a series of groundbreaking campaigns, including Yas Island’s latest Chief Island Officer campaign featuring Hollywood superstar Ryan Reynolds, the vibrant GCC Summer campaign with Kuwaiti duo Miami Band, a remarkable collaboration with Etihad Airways to unveil the world’s first Warner Bros. World™ branded plane amongst many others.<br />The PR team has excelled in 360-degree communications, seamlessly integrating traditional PR, innovative campaigns and impactful stunts. Their work has significantly elevated Yas Island’s global profile. Their strategic, multi-channel approach has engaged diverse audiences, generated widespread media coverage, and positioned Yas Island as a leading entertainment and tourism destination, contributing to Abu Dhabi’s growing reputation on the world stage.