The Undelivered

Gambit Communications & Aramex

Navigating geopolitical issues such as the ongoing crisis in Gaza is like steering a ship through a storm, and from a communications standpoint, the waters can be very treacherous. <br /><br />Gambit’s strategic approach with Aramex’s The Undelivered campaign harnessed the power of PR as a force for good in an environment that can be ripe for humanitarian washing. <br /><br />We ensured that we weren’t guilt-tripping our influencer relationships by asking them to post for free, and instead asked for reduced rates which they were more than happy to give, and that kicked off further influencers to post free of charge on their own accord, leading to a reach of millions. Even our PR stunt was handled with care, as we didn’t want to resort to shock-value tactics and instead delivered an emotional moment of clarity to influencers about the feeling of hopelessness in not being able to help.