Driving Change Part 2 – Media Perception by CARMA
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About the campaign
This second part of the series focuses on how global media is shaping perceptions of Chinese automotive brands. While Part 1 explored what consumers think, Part 2 shifts the focus to what the media is saying; who’s leading the conversation, how topics like innovation and reliability are being framed, and which brands are gaining trust and visibility across markets.
- You can download the full report here: https://carma.com/driving-change-automotive-series/
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