In about 1984 I was appointed PR Manager of the Abu Dhabi Intercontinental Hotel with the remit to, in addition to general PR for the hotel, organise the forthcoming AGCC Summit Conference scheduled for the Autumn of 1987. At that time I d not know any definition of PR so I invented my own: “I’m... Continue reading➦
Until now, data on Internal Communications and Corporate Culture has mostly reflected North American and European contexts — leaving the MENA region without local benchmarks. That gap is now closed. For the first time, leaders in the Gulf have access to real data on how organizations structure their internal communications and culture functions — their... Continue reading➦
About the campaign This second part of the series focuses on how global media is shaping perceptions of Chinese automotive brands. While Part 1 explored what consumers think, Part 2 shifts the focus to what the media is saying; who’s leading the conversation, how topics like innovation and reliability are being framed, and which brands... Continue reading➦
The Kingdom of Saudi Arabia is undergoing a profound transformation reshaping its identity and global aspirations. This journey, driven by Saudi Vision 2030, extends beyond infrastructure and economic reform to include how the Kingdom communicates its story to the world. Strategic communications and public relations, more than ever, play pivotal roles in shaping perceptions, building... Continue reading➦
If you are involved in running a business, size notwithstanding, chances are you will have encountered the Request for Proposal (RFP) process as part of your business development effort. On the surface, this age-old tradition will appear to be a standard practice for soliciting bids from potential contractors or suppliers for specific projects. However, if... Continue reading➦
Sang Lee , Raya Hamad Alsereidi and Samar Ben Romdhane * College of Mass Communication, Ajman University, Ajman P.O. Box 346, United Arab Emirates; s.lee@ajman.ac.ae (S.L.); 202020275@ajmanuni.ac.ae (R.H.A.)* Correspondence: s.benromdhane@ajman.ac.ae Abstract: Research into gender dynamics in the Public Relations (PR) industry has suggested that the gendered perceptions of PR roles, gender bias, and cultural norms... Continue reading➦
Over the past decades the emergence of a new generation has always been interesting and sometimes intriguing. The millennials have been succeeded by Gen Z – a tech-savvy tribe that thrives on the Digital revolution. Gen Z is the pulse of social commerce, they have strong values and demand social accountability from business and industry.... Continue reading➦
It cannot be emphasized enough that employees are the biggest asset of any organization in any industry. With almost all industries facing an ever-increasing competitive landscape, the need for sourcing and retaining diverse talent is becoming more pronounced. To remain ahead of the curve, companies must make a concerted effort and devise programs not only... Continue reading➦