TOH PR is pleased to announce its appointment as communications agency for Majid Al Futtaim Fashion following a competitive pitch process.

Majid Al Futtaim Fashion brings world-class fashion and retail brands to the region, with more than 135 stores across the Middle East and North Africa. The brief is to offer strategic and tactical communications support for a wide number of brands including; Abercrombie & Fitch, AllSaints, lululemon athletica, Intropia, Monsoon Accessorize, Halston Heritage, Peacocks, and Jane Norman.

Specifically, the role includes support around a dynamic pipeline of new store openings across the GCC, business and brand profiling, announcements of new brand partnerships, lifestyle activations, product placement, and influencer engagement. The agency has already supported the CEO with interviews and a panel discussion on ‘shopping tourism’ at April’s World Retail Congress in Dubai, as well as the announcement of the joint venture with Monsoon Accessorize and the franchise partnership in the Kingdom of Saudi Arabia with Sacoor Brothers.

Sophie Toh, CEO of TOH PR, said: “We are excited to have won such a prestigious retail account and to add Majid Al Futtaim Fashion to our growing portfolio of GCC clients. Majid Al Futtaim Fashion is inspirational for having bought a number of world-class retail success stories to the region and has a proven track record both at a corporate and brand level. We have begun the campaign with full energy and look forward to the journey ahead.”

For further information, please email or call Laura Westmacott, Director at TOH PR: / +971 4382 8900