Holmes Report Presents Top 12 Crises of 2015
newsAshraf Shakah Managing Director at Ketchum RAAD comments on the communications around the "Mecca Crane Collapse" in this excerpt from the Holmes Report. Read the whole article from the link below.
The worst hajj pilgrimage accident in a decade saw the collapse of a construction crane in Mecca, killing at least 107 people and injuring more than 400 during a severe thunderstorm. The immediate aftermath posed a considerable crisis response challenge for Saudi authorities, which needed to assist victims and also investigate the incident in a rapid manner.
Initial communication efforts, says Ketchum Raad MD Ashraf Shakah, were “swift and effective”, notably the use of the Saudi Civil Defense Twitter account. “We saw timely updates across social media, and transparency on critical matters including the number of causalities and the progress of the rescue operations.”
Read more: in the Holmes Report http://www.holmesreport.com/long-reads/article/the-top-12-crises-of-2015-part-2
Shared by Abigail Dawson of Ketchum RAAD Middle East