News
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Members Op-Ed: From SMEs to Large Consultancy Firms… Checkmate
Kareem Farid, Managing Director, Leap Comms. To this day, most large consultancies in the region continue to struggle with digital transformation and digital integration in traditional communications. This outdated conversation tells us a lot about how the Covid-19 crisis continues to impact the industry. As the pandemic continues to grow, so does the disruption to... Continue reading➦
Member News: Memac Ogilvy announces new regional leadership team
Dubai, UAE, APRIL 16, 2020: The integrated creative network Memac Ogilvy has announced a new regional leadership team in its Public Relations and Influence capability. The appointments include a new regional director and three new country leads who will run operations across the GCC. Ashraf Shakah, former Saudi Arabia lead for the network, steps up... Continue reading➦
Member News: Jam_ Drills into the Middle East Market
Marketing communications agency, Jam is realising its expansion plans into the UAE market, having been appointed by Dubai based, IRE Oil & Gas FZE – a leading supplier to the international oil and gas industry. Following a global, competitive pitch, Jam was awarded the contract to deliver an integrated, digital marketing strategy to help optimise... Continue reading➦
Member News: UAE-founded public relations agency, Atteline, offering pro bono PR consultation amid COVID-19 pressures
Dubai, UAE – 28 April, 2020: UAE PR agency, Atteline, has announced it will be offering pro-bono consultation and strategic planning sessions for home-grown business, and other B2C brands with a regional presence, during this challenging time. From 1st May until 30th June, Atteline will open its virtual doors to give regionally based companies... Continue reading➦
COVID-19 Business Impact Survey, April 2020
Earlier this month we surveyed 72 organisations to better understand the impact of COVID-19 on our industry and the issues affecting our members. The survey revealed: 53% of respondents will see a significant decrease in projects and activity in Q2, 2020 66% of respondents believe the PR industry will be “Hit hard with potential big... Continue reading➦
Member News: Hill+Knowlton Strategies launches its globally renowned behavioural science unit, SMARTER+ in the region
“Behavioural science draws on over 30 years of research into human behaviours and seeks to understand what can help trigger change. By applying it to communications, campaigns often see a 20%-35% increase in effectiveness.” – Bashar AlKadhi, CEO for METIA region (Dubai, UAE) Monday 27 April: Businesses and brands throughout the region may be able... Continue reading➦
Member News: Hill+Knowlton Strategies named 5th Great Place to Work in the UAE
Sunday April 12 – DUBAI, UAE: Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has been named as one of the most inspiring places to work in the UAE for a second consecutive year by Great Place To Work® Middle East, ranking H+K as the 5th best company to work in. Continue reading➦
First of its kind study reveals there are 5.1 million regular podcast listeners in Saudi Arabia and women are leading the charge
Middle East’s first ever report into the podcast landscape of KSA due to be released in May 2020 15% of adult population in Saudi Arabia listens to podcasts at least once a week, with one in four women describing themselves as regular listeners Initial statistics reveal regular podcast listeners trust the medium more than any... Continue reading➦