• 45 words every PR professional needs to know

    Did you ever hear a word at the office and wondered what it meant? Here's a great list published by the Chartered Institute of Public Relations (CIPR) of commonly used words in public relations and what they mean. Continue reading

  • The Skies The Limit For The Middle East

    This article has been contributed by Cheryl King, General Manager of markettiers4dc MENA (@cherylking45). Cheryl’s UK experience includes delivering a number of live streaming events for brands directly to social media channels via mobile devices. Continue reading

  • Employee engagement: Feel-good exercise or essential to the business?

    "The formula is simple, if the initiatives support the business while addressing the employees’ concerns; we are instantly strengthening trust, which in turn boosts employee engagement. Employees who perceive their leadership as highly trustworthy, credible, and qualified tend to be more loyal and likely to better advocates of the organization." Continue reading

  • Three truths about Internal Communication

    This article summarizes Melcrum's released latest Forum research study, The Agile IC Function. The study explores internal communication and its optimal organizational structure in order for it to excel. Continue reading

  • More than 100 years of Public Relations

    "Public relations is an exciting and dynamic profession – misunderstood by many, but understood by a great deal more who appreciate individuals who can engage with audiences to deliver results. Public relations requires hard work, long hours, exceptional people skills, years of training and hands-on experience, and sometimes a bit of pure luck to get the job done!" Continue reading