Five tips for creating newsworthy content
Normally, my reaction to most listicles that begin with ‘XX tips for…’ is to immediately scroll on. Especially when in the increasingly weird world of engaging online content, some of... Case studies
Resources
This section brings together a wide range of resources from multiple events and resources. Click here to contribute resources >
Case studies
Record-breaking goes online
Being together without getting together – is this possible now? We proudly present our new categories for online records – giving you hundreds of possibilities to engage with consumers, audiences, fans, colleagues,... Case studies
Webinar:Harnessing the power of behavioural science in a COVID-19 world
The latest insights from behavioural science help us understand how people actually think and act in real life – and how we can influence this, whether in times of crisis,... Case studies
What makes an award winning campaign: Case in Point
H+K Strategies’ Emily Cope-Smith delivered a presentation on their multi-award winning campaign ‘GOSHxSuperhope’ which gave children a real superhero boost to help with their cancer battle whilst also creating inspirational... Case studies
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What makes an award winning campaign: Case in Point
TBWA\RAAD’s Monisha Mirchandani delivered a presentation on their multi-award winning campaign ‘Art Gap’. In this campaign, Standard Chartered championed gender pay equality. A global study concluded works by women artists sell for 47.6% less than those by men. In response, 19 women artists intentionally left 47.6% of their canvas incomplete to highlight this pay gap & captured... Continue reading➦
See Why they Won – Memac Ogilvy & Nestle Nan-3 for Healthcare & Services
This is the case study that won the Gold at the 2016 Middle East PR Awards for Memac Ogilvy and Nestle. Please find the presentation, podcast, campaign video and a short clip explaining why it's so awesome! Continue reading➦
Business-to-Business – Streamline Marketing Group with Four Communications
Here are the public submissions from Streamline Marketing Group and Four Communications, winners of the Gold Award in the Business-to-Business category, which was sponsored by Impact Hub Dubai. Streamline presented their case study at our MEPRA Connect event in Dubai on January 25, 2017. #Podcast #Presentation #SubmissionVideo Continue reading➦
How to #BEAWINNER at the #MEPRAwards2016 Q&A, Podcast and Presentations
Thank you so much for joining us last Wednesday - please find the podcasts, presentation and Q&A from our seminar. Continue reading➦
Presentations and Podcasts from MEPRA Connect Financial Services & Media Relations
For our members only! Please see here the presentations and audio podcasts from last week's MEPRA Connect on Financial Services and Media Relations. Find out about Noor Bank, Souq.Com, National Bonds and more! Continue reading➦
Podcasts & Presentations from MEPRA Connect Abu Dhabi March 23
MEPRA’s largest ever State of the Industry Survey was launched in Abu Dhabi by Board Members Ray Eglington and Simon Buerk. We also welcomed presentations from Weber Shandwick and APCO Worldwide. Enjoy! Continue reading➦
Research
How the Barcelona Principles have been updated
Changes from the original Barcelona Principles 2010 to the Barcelona Principles 2015 Research
Introducing Barcelona Principles 2.0 – Why change was necessary
It’s been five years since the industry rallied around the Barcelona Declaration of Measurement Principles, agreeing to the first overarching framework for effective public relations (PR) and communication measurement. Research
H+K Strategies publishes ‘The Reputation Index’
H+K’s new report - The Reputation Index – draws on unique research undertaken in collaboration with YouGov, the global opinion research firm. In addition to examining the importance that senior... Research
The Holmes Report’s Creativity in Public Relations
Do you think the public relations industry in the Middle East is creative enough? Here's a great study by The Holmes Report and NowGoCreate that looks into creativity in the... Research
