Podcasts from MEPRA Connect on B2B PR

These are the presentations from our September 16 MEPRA Connect in Abu Dhabi. Please find talks from: 1. Jacob Drake at Edelman 2. James Holmes at Limelight PR


MEPRA Connect Abu Dhabi – Reputation & Image Management

March 23, 2016 @ 3:30 pm - 5:15 pm -

MEPRA’s largest ever State of the Industry Survey to be launched on Wednesday, in Abu Dhabi. We are dotting the “is” and crossing the “ts” for our MEPRA Leadership Majlis agenda in preparation for the “Big Reveal” this Wednesday at The Space in twofour54.

  • Employee engagement: Feel-good exercise or essential to the business?

    "The formula is simple, if the initiatives support the business while addressing the employees’ concerns; we are instantly strengthening trust, which in turn boosts employee engagement. Employees who perceive their leadership as highly trustworthy, credible, and qualified tend to be more loyal and likely to better advocates of the organization." Continue reading

  • More than 100 years of Public Relations

    "Public relations is an exciting and dynamic profession – misunderstood by many, but understood by a great deal more who appreciate individuals who can engage with audiences to deliver results. Public relations requires hard work, long hours, exceptional people skills, years of training and hands-on experience, and sometimes a bit of pure luck to get the job done!" Continue reading

  • So you need PR… Now what?

    "Your launch story might not make the cover of the Wall Street Journal. This does not mean that your agency isn’t doing their job. Be realistic in your expectations, listen to your agency partner about other opportunities, and be confident that as your campaign builds, that one day you might well be featured in that elusive publication. Public relations can make dreams come true…" Continue reading

  • We are in a decade where communication is flourishing like never before

    "For companies and brands that have something real, emotional and powerful to say, it is worth adopting a new anatomy for brand storytelling and employ people who know how to hold an audience – journalists, writers, animators, film makers with real experience as storytellers. Effective storytelling is not about the brand. The best stories embody the brand, its attitudes and promises… brands must turn themselves into stories." Continue reading

  • Storytelling in Sq.m.

    "I am a big believer in the power of experiential communication. To be truly effective, many elements need to come together – architecture, environment, technology, and of course, the story. And usually after it's all done, and you do the ribbon cutting, handshakes, smiles and photos, the work truly begins to bring the space alive. " Continue reading

  • Young Emiratis using social media intensely

    Two professors at Zayed University’s College of Communication and Media Sciences in Abu Dhabi have conducted research that finds young adult Emiratis are using social media intensely. Using a survey given to more than 250 university students ages 18 to 32, Buie and Bulla found that 72 percent of the respondents use social media at least 21 hours a week. Continue reading