This course is designed to help communication professionals understand the digital marketing jigsaw and how to develop a digital marketing strategy that will actually benefit their brands.
Every business is different and the purpose of a digital marketing strategy is to support the business in the direction it’s going. Top down buy in is essential and understanding all the elements of the digital marketing jigsaw is essential to creating, implementing and refining a successful digital marketing strategy.
Attendees will leave the course with a clear understanding of the digital marketing landscape, how to put together a digital marketing strategy for their brands, or how to evaluate the existing strategy in place and improve upon it.
Course objectives:
Participation in this course will help you gain skills and knowledge on:
- The digital marketing landscape
- Fundamental marketing shifts
- Holistic digital marketing – the digital marketing jigsaw
- Where social media sits in the digital marketing mix
- Social media health check
- Digital strategy goal and objective setting
- Strategy creation (SOSTAC framework)
Training level: Intermediate
To enrol in this course, please register online or email community@mepra.org
For any additional inquiries, please call Sabrina De Palma, our Executive Director, on +971 55 5318 920
Facilitator: Barry Lee Cummings is a sought after speaker, lecturer, trainer and digital strategist who has been helping companies in the Middle East make the most of their digital presence. After ten years’ experience working in the IT industry for companies including Microsoft and EMC, Barry established his own consultancy, Maximum Net Gain, in 2009.
Maximum Net Gain provides objective consultancy and training, while creating tailor made strategies for clients across such market sectors as; cutting edge technology, tourism, education, sales training, coaching, leadership and development to name but a few.
Barry is an accomplished and engaging public speaker on the subject of the digital marketing jigsaw and other related topics such as search engine and website optimisation, social media, income from the internet, the entrepreneur mindset and consultative selling, who has spoken at large-scale events such as The Global Youth Forum, The Bedaya Program, The Social Media Summit, DIGICONF and the Middle East Events Show to name a few.
Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.
Please note that there are no cancellations & refund upon confirmation.
