This one-day, crisis media communication course covers how to engage the press during a PR crisis and how to take control of communication in the crucial early moments after a negative news event. You will learn to activate crisis systems quickly, develop positioning on the fly, take charge of the news media, and manage the online space. Training includes videotaped crisis TV interview coaching.
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise bestpractice and direct strategic implementation. This course is recommended for anyone who may be involved in the media and online communication response to a crisis affecting their organisation, either behind the scenes or as a spokesperson
Course objectives:
Participation in this course will help you gain skills and knowledge on:
- Managing your organisation’s communication during and after a crisis
- Creating messages, positioning and response tactics
- Engaging confidently with journalists and across social media
- Representing your organisation effectively even in the most challenging of circumstances
The Golden Hour:
- Enabling factors for rapid response
- Realities of crisis response: prioritisation
- Integrating communication with operational responses
- Holding statements and social media
Crisis positioning:
- Universal principles of crisis messaging
- Proforma positioning
- Techniques for rapid message development
Handling the media:
- How to engage with the press in the high-pressure scenario of a reputational crisis
- How journalists cover crises
- Understanding crisis story templates
Crisis media interviews:
- Crisis media training
- Handling difficult questions and high-pressure interviews
- Role play practice
Training level: Advanced
Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.
To enrol in this course, please register online or email community@mepra.org. For any additional enquiries, please call Sabrina De Palma, Executive Director on +971 55 5318 920. Please note that there are no cancellations & refund upon confirmation.
Location of event:
Media One Hotel, Dubai Media City, Dubai, UAE
