One of the most important elements of starting a business is spreading the word. The service offering or product may be good, but if no one hears about it, the business will never succeed.
With the tight budgets that starting a business requires, PR and marketing often suffers from a lack of investment, at a time when it should have the most focus.
Whilst hiring professionals would always be the recommended course of action, sometimes this is not possible, and in these situations entrepreneurs and business owners need to know enough about PR to enable them to initiate the strategy or work with freelance support effectively.
Course objectives:
Participation in this course will help you gain skills and knowledge on:
- An effective PR strategy, and the key factors involved
- Devising PR strategies and campaigns to support their business objectives
- Creating a press release and photo call notice
- Setting up basic online brand monitoring
- Identifing ways to monitor, measure and evaluate the PR strategy
- Learning how to brief and manage PR freelancers and agencies
Training level: Introductory
To enrol in this course, please register online or email community@mepra.org
For any additional inquiries, please call Sabrina De Palma, our Executive Director, on +971 55 5318 920
Facilitator: Samantha Dancy is an established social media and corporate communications consultant who has been in Dubai for over 12 years, Sam has experience across a range of consumer and corporate brands, working both in-house and within an agency environment. Her work across travel & tourism, hospitality, B2B, retail, arts, wellness, healthcare, education, luxury goods & services and F&B includes brands such as Jumeirah Group, Dubai World Trade Centre, IHG, Emirates, Birmingham University, The British Business Group Dubai & Northern Emirates, Emaar, Heriot Watt University, Aggreko, Landmark Group, Heineken, P&G and The British Council.
Sam is an experienced trainer on PR, written communication and social media through her own consultancy Footstep Communications. A keen social media advocate and an endorsed travel blogger, she recognises the value of compelling, engaging content and shares her experiences on her travel blog: Footsteps of a Wanderer
Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 10 CPD points. For more information on CPD and accreditation click here.
Please note that there are no cancellations & refund upon confirmation.
Location of event:
Intercontinental Hotel Dubai Marina, Dubai, UAE
