MEPRA Podcast Series: the brief

Available from Thursday 7th March 2019

Tune into the brief podcast series to keep up to date with the latest news in Middle East PR and hear from the industry’s biggest names as they address key issues, challenges and trends for communications professionals in the region.  The monthly show is hosted by the Middle East PR Association (MEPRA) and produced by the international broadcast specialist, markettiers. The podcast is available to download via iTunes, Spotify, Google Podcasts, or RadioPublic and featured on www.mepra.org/podcasts.

 

 

 

 

 

 

 

Episode 1: Women in Leadership

MEPRA Chair, Jonty Summers speaks to H+K Strategies MD Lisa Welsh and Tabreed VP Souad Alserkal to discuss their challenges & opportunities as women leaders in PR. Award winning academic Dr Payyazhi Jayashree from the University of Wollongong Dubai also weighs in as an expert in gender parity to explore how we can achieve a gender-balanced boardroom.

Host: MEPRA Chair, Jonty Summers

Guest speakers:

  • Lisa Welsh: MEPRA Vice Chair & Managing Director, Hill+Knowlton Strategies,
  • Souad AlSerKal: VP Corporate Communications, Tabreed
  • Dr Payyazhi Jayashree is Associate Dean (Education) and Professor (HR) at the University of Wollongong in Dubai

 

Episode 2: The Changing Face of Modern Media

The second episode of the brief explores ‘The changing face of modern media’ and what the future holds for media outlets as a trusted news source in a time of disinformation, clickbait and digital transformation.

Host: Jonty Summers: MEPRA Chair, Managing Director, Hanover Middle East

Guest Speakers:

  • Mina Al Oraibi, Editor in Chief, The National
  • Jason Leavy, Managing Director MENA, VICE Media

 

Episode 3: Live from the 2019 MEPRA Leadership Majlis

The third episode of the brief covers the highlights of the 2019 MEPRA Leadership Majlis, interviewing speakers following their sessions on stage. Topics covered include; the critical role of communications in organisational change & transformation, whether CCO’s are facing an existential crisis and embracing the UAE’s Year of Tolerance

Host: Souad AlSerKal: VP Corporate Communications, Tabreed

Guest Speakers:

  • Sara Kazim, Vice President, Employee Engagement, Mubadala Investment
  • Roger Bolton, President, Page Society
  • Jamal Al Awadhi, Vice President, Product & Guest Experience, Etihad Aviation Group
  • Jonty Summers, MEPRA Chair & Managing Director, Hanover Middle East

Episode 4: In the spotlight: PRWeek Middle East with Danny Rogers

The fourth episode of the brief  features an interview with Danny Rogers, Editor-in-Chief, PRWeek UK who shares the latest news and trends from the UK, discusses the recent PRWeek Power Book Middle East launch and what’s to come for the PRWeek Middle East chapter.

Host: MEPRA Chair, Jonty Summers

Guest Speaker: Danny Rogers, Editor-in-Chief, PRWeek UK

 

Episode 5 – MEPRA’s Young Communicator takes on Agency versus In-house PR

The fifth episode of the brief is hosted by Brazen’s Jennifer Love, who is the named winner of ‘Outstanding Young Communicator of the Year’ at the 2018 MEPRA Awards. Jennifer chats to Rebecca Hall, PR Director of Atlantis, The Palm, discussing the contrast of working in-house versus in a PR agency; they cover opportunities and challenges from both perspectives, how an in-house PR can leverage from a PR agency and effective ways of working to get the most out of each one.

Host: Jennifer Love, Senior Account Director, Brazen

Guest Speaker: Rebecca Hall, PR Director, Atlantis, The Palm

 

Episode 6 – Uncovering the latest trends in broadcast PR

The sixth episode of the brief  will feature an interview with Howard Kosky CEO of the markettiers network who will discuss the latest trends in broadcast PR.

Host: Jonty Summers, MEPRA Chair & MD Hanover Middle East

Guest Speaker:  Howard Kosky, CEO, markettiers network

 

Episode 7 – Elevating measurement and evaluation practices and how to win awards

In the seventh episode of the brief, Jonty Summers shares a call with – London based – Richard Bagnall, Co-Managing Partner at CARMA International and Chairman of AMEC; Richard is also the 2019 MEPRA Awards Adjudicator. Amongst other key topics, Richard shares his views on what makes an award-winning entry, important things to remember and key measurement principles.

Host: Jonty Summers, MEPRA Chair & MD Hanover Middle East

Guest Speaker:  Richard Bagnall, Co-Managing Partner at CARMA International and Chairman of AMEC

 

Episode 8 – Interview with Arab News Editor in Chief, Faisal Abbas

In the eight episode of the brief, Jonty Summers speaks to Arab News’ Editor in Chief Faisal Abbas on everything from how the media outlet become THE English voice for Arabs to uncovering his ‘Bad PR’ folder which included PR pros to avoid.

Host: Jonty Summers, MEPRA Chair & MD Hanover Middle East

Guest Speaker: Faisal Abbas, Editor in Chief at Arab News