MEPRA Podcast Series: the brief

Available from Thursday 7th March 2019

Tune into the brief podcast series to keep up to date with the latest news in Middle East PR and hear from the industry’s biggest names as they address key issues, challenges and trends for communications professionals in the region.  The monthly show is hosted by the Middle East PR Association (MEPRA) and produced by the international broadcast specialist, markettiers. The podcast is available to download via iTunes, Spotify, Google Podcasts, or RadioPublic and featured on








Episode 1: Women in Leadership

MEPRA Chair, Jonty Summers speaks to H+K Strategies MD Lisa Welsh and Tabreed VP Souad Alserkal to discuss their challenges & opportunities as women leaders in PR. Award winning academic Dr Payyazhi Jayashree from the University of Wollongong Dubai also weighs in as an expert in gender parity to explore how we can achieve a gender-balanced boardroom.

Host: MEPRA Chair, Jonty Summers

Guest speakers:

  • Lisa Welsh: MEPRA Vice Chair & Managing Director, Hill+Knowlton Strategies,
  • Souad AlSerKal: VP Corporate Communications, Tabreed
  • Dr Payyazhi Jayashree is Associate Dean (Education) and Professor (HR) at the University of Wollongong in Dubai


Episode 2: The Changing Face of Modern Media

The second episode of the brief explores ‘The changing face of modern media’ and what the future holds for media outlets as a trusted news source in a time of disinformation, clickbait and digital transformation.

Host: Jonty Summers: MEPRA Chair, Managing Director, Hanover Middle East

Guest Speakers:

  • Mina Al Oraibi, Editor in Chief, The National
  • Jason Leavy, Managing Director MENA, VICE Media


Episode 3: Live from the 2019 MEPRA Leadership Majlis

The third episode of the brief covers the highlights of the 2019 MEPRA Leadership Majlis, interviewing speakers following their sessions on stage. Topics covered include; the critical role of communications in organisational change & transformation, whether CCO’s are facing an existential crisis and embracing the UAE’s Year of Tolerance

Host: Souad AlSerKal: VP Corporate Communications, Tabreed

Guest Speakers:

  • Sara Kazim, Vice President, Employee Engagement, Mubadala Investment
  • Roger Bolton, President, Page Society
  • Jamal Al Awadhi, Vice President, Product & Guest Experience, Etihad Aviation Group
  • Jonty Summers, MEPRA Chair & Managing Director, Hanover Middle East

Episode 4: In the spotlight: PRWeek Middle East with Danny Rogers

The fourth episode of the brief  features an interview with Danny Rogers, Editor-in-Chief, PRWeek UK who shares the latest news and trends from the UK, discusses the recent PRWeek Power Book Middle East launch and what’s to come for the PRWeek Middle East chapter.

Host: MEPRA Chair, Jonty Summers

Guest Speaker: Danny Rogers, Editor-in-Chief, PRWeek UK