Digital Communication
Presentations from MEPRA Connect Internal and External Digital Communications
These are the presentations from last Wednesday's MEPRA Connect on Internal and External Digital Communications. Guest speakers from our members at Mubadala, Memac Ogilvy, Edelman DABO and Grayling Middle East.
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2017 MEPRA Awards – Best Use of Influencers Gold Award: Hill+Knowlton Strategies
#MyPorscheDXB - Starting a journey with influencers for Porsche Middle East & Africa Continue reading➦
2017 MEPRA Awards – Best Use of Digital PR Gold Award: Markettiers
DMCC - Made for Trade Live Continue reading➦
Importance of Influencer Marketing Is Acknowledged by UAE Marketeers to Enhance Their Brand
The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. New research shows that 94 per cent of in-house marketeers in the UAE believe social media influencer marketing is now very significant for the success of their brands. Continue reading➦
71 per cent of UAE Residents Will Take advice from Social Media Influencers before Buying Products
New Survey from PR Agency BPG Cohn & Wolfe Demonstrates Impact of Influencers – Particularly in Beauty, Fashion and Food Dubai, 22 August 2016: The growing power of social media influencers and bloggers has been borne out by new research from Dubai-based PR agency BPG Cohn & Wolfe that shows that 71 per cent of... Continue reading➦
The Skies The Limit For The Middle East
This article has been contributed by Cheryl King, General Manager of markettiers4dc MENA (@cherylking45). Cheryl’s UK experience includes delivering a number of live streaming events for brands directly to social media channels via mobile devices. Continue reading➦
Sharing economy’s not just for twits
"But could the public relations business itself be transformed by the sharing economy? Clients seeking creative ideas can already get pitches directly from 160,000 freelancers through Crowdspring, rather than consulting a traditional PR agency." Continue reading➦