Following an international consultation and involving AMEC Regional Chapters, the new-look Barcelona Principles 3.0 has been launched. Published by AMEC The 2020 evolution of the globally trusted Barcelona Principles will sharpen the communications industry’s focus on inclusion, impact, and integrity. It is ten years since the Barcelona Principles first presented an industry-wide consensus on […] Continue reading➦
By: Marie Capucine Akilian: Senior Communications Director, Havas Middle East At the start of the global pandemic, the world bared witness to an incredible manufacturing ‘tour de force’ when a USD $500 Billion industry pivoted almost overnight from producing sophisticated 3-in-1 beauty formulas, to providing healthcare authorities and frontline workers with hand sanitizers. Lives came […] Continue reading➦
By Razan Karim, Communications Director, Havas Middle East The unjust killing of George Floyd has sparked a powerful wave of protest around systematic injustice, police brutality, and racial inequality. Since video footage of the event has gone viral, tensions have quickly flared within the US, with voices echoing support all around the world for the […] Continue reading➦
DUBAI, UNITED ARAB EMIRATES JULY 1 2020: Brazen MENA has appointed its first-ever Client Services Director, Alexia Lawrence-Jones, in a newly-made role for the award-winning agency. Alexia Lawrence-Jones, who joins from Impact Porter Novelli, where she led the agency’s lifestyle and FMCG division working on Al Futtaim Retail and P&G, will lead Brazen’s key accounts, […] Continue reading➦
PRWeek launched its second annual Middle East Power Book today, featuring the top comms professionals in the region plus their views on current issues affecting the market. Click here to view the online Middle East Power Book 2020 The launch of the Middle East Power Book 2020 was delayed from the spring owing to the Covid-19 crisis […] Continue reading➦
Make the most of your summer and enrol in MEPRA’s virtual summer school to fast track your continuing professional development (CPD) and become an accredited communications professional! MEPRA has partnered with Acorn Strategies, APCO Worldwide, ASDA’A BCW, CARMA, Hanover, KEKST CNC, Leaders in Digital, Socialeyez and Tabreed to host 12 FREE virtual workshops from 18th June to […] Continue reading➦
MEPRA announced the launch of a Workplace Wellness Programme today in response to the results from its recent survey, which revealed more than a third of industry professionals feel they are not well supported by companies with regards to their health and wellbeing. The survey, which polled 108 MEPRA members, also revealed that 45% of […] Continue reading➦
Kareem Farid, Managing Director, Leap Comms. To this day, most large consultancies in the region continue to struggle with digital transformation and digital integration in traditional communications. This outdated conversation tells us a lot about how the Covid-19 crisis continues to impact the industry. As the pandemic continues to grow, so does the disruption to […] Continue reading➦