MEPRA Academy: Effective Media Relations Masterclass

June 5, 2016 @ 9:30 am - 4:30 pm -

Are you finding it a challenge to pitch your stories and gain the right level of exposure? Do you struggle to understand how best to reach out to the media?

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#MediaChat with Fida Chaaban and Aby Sam Thomas

March 23, 2016 @ 7:30 pm - 9:00 pm -

Join us for our first #MEPRAMedia event of this year, for a sit-down over drinks with Fida and Aby as we talk about the changing face of media, on why the PR industry needs to do more to engage journalists, and why social media is crucial in reaching out to readers (and journalists).

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  • Meet the Media

    February 24, 2016 @ 9:00 am - 11:00 am -

    MEPRA is proud to be collaborating with PR Newswire for our first ‘Meet the Media’ event of 2016. This time we invite three of our friends from Gulf News, The National and Dubai Eye to share their views and opinions on the emerging media landscape. 

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  • MEPRA Connect Dubai – Media Relations & Financial PR

    April 13, 2016 @ 8:00 am - 11:00 am -

    Our monthly breakfast in April will share case studies from the Middle East PR Awards in the Media Relations & Financial Communications Categories. We have invited the winning campaigns for 2015 to create an awesome line-up of case studies and experts!

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  • MEPRA Academy: Effective Media Relations

    November 19, 2015 @ 9:00 am - 5:00 pm -

    Are you finding it a challenge to pitch your stories and gain the right level of exposure? Do you struggle to understand how best to reach out to the media? This one day masterclass will help you to up your media relations, to ensure that you are able to work effectively with the media. Learn what journalists want – and don’t want – from PR, as well as how to understand the media and how to pitch to them effectively. The course also covers what constitutes news, and will help you develop your media writing abilities, explain what makes something news worthy and how to spot potential stories in your own organisation for use with the media.

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  • So you need PR… Now what?

    "Your launch story might not make the cover of the Wall Street Journal. This does not mean that your agency isn’t doing their job. Be realistic in your expectations, listen to your agency partner about other opportunities, and be confident that as your campaign builds, that one day you might well be featured in that elusive publication. Public relations can make dreams come true…" Continue reading

  • Freeze! Let’s be responsible, responsibly…

    Stephen King on behalf of the Middle East Public Relations Association shares Pamela Anderson’s cool outlook on viral PR craze with five important lessons from the ALS Ice Bucket Challenge. Continue reading

  • Preparing for pandemic risk

    "I was based in Asia and lived through the 2003 outbreak of Sars (Severe Acute Respiratory Syndrome) in Hong Kong. It infected 1,755 people and claimed 299 lives in the city alone. While the impact of Sars was deadly, it was certainly not an event of apocalyptic dimensions. However, the social and economic effects were substantial." Continue reading