November 23, 2016 @ 3:00 pm - 4:00 pm - The days of mass marketing are over. Targeted communications to niche audiences and understanding what motivates them is critical for communications professionals to engage with their consumers, drive sales and stay ahead of the competition in an increasingly competitive market. So, how can you build data sets to better understand your audience and deliver communication [...] Continue reading


    October 12, 2016 - October 13, 2016 @ 8:30 am - 5:30 pm -

    Measurement in an age of integrated communications

    The PR Measurement Summit returns to Dubai, with 2 days of presentations, case studies and workshops, designed to elevate your understanding and implementation of the latest concepts, methodology and technology.

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  • Measurement Month Industry Round Table

    September 30, 2015 @ 11:00 am - 2:00 pm - Theme: Best Practice in Measurement – Focusing on the newly updated Barcelona Principles' The event is hosted by Carma in partnership with AMEC and MEPRA Location: Peregrine Ballroom, Arabian Court at One&Only Royal Mirage, Dubai This event is FREE to attend however space is limited so book now to avoid disappointment. To book a seat, email Charmagne.Dumelod@carma.com. Continue reading

  • Communication Measurement is Impossible Without Objectives

    In my role as Director of Strategy, I am regularly asked for advice on the best way to measure and report on the success of communication activities. Measurement is just one of many important elements that goes into a strategy, and after researching and writing my MSc thesis on communication measurement, I am somewhat of an expert in the subject. I have a few thoughts on measuring communication that I’d like to share with you. Continue reading

  • #MEPRAWebinar (members only) – How To Get Your Evaluation Right

    March 4, 2015 @ 1:00 pm - 2:00 pm -

    As part of MEPRA’s monthly webinar series, we’re delighted to be joined by Paul Noble, one of the CIPR’s most experienced trainers, to talk about evaluation and how to pick the right metrics for your public relations campaigns.

    Join us for our first MEPRA Webinar event of the year, for a one hour webinar with Paul this Wednesday at 1pm UAE time.

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