New-look communications measurement benchmark launched
A new look to the first international framework for measuring communications performance was unveiled today, reflecting the huge changes in the media landscape which have taken place.
news
A new look to the first international framework for measuring communications performance was unveiled today, reflecting the huge changes in the media landscape which have taken place.
newsChanges from the original Barcelona Principles 2010 to the Barcelona Principles 2015
resourcesIt’s been five years since the industry rallied around the Barcelona Declaration of Measurement Principles, agreeing to the first overarching framework for effective public relations (PR) and communication measurement.
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November 23, 2016 @ 3:00 pm - 4:00 pm - The days of mass marketing are over. Targeted communications to niche audiences and understanding what motivates them is critical for communications professionals to engage with their consumers, drive sales and stay ahead of the competition in an increasingly competitive market. So, how can you build data sets to better understand your audience and deliver communication [...] Continue reading➦
October 12, 2016 - October 13, 2016 @ 8:30 am - 5:30 pm -
Measurement in an age of integrated communications
The PR Measurement Summit returns to Dubai, with 2 days of presentations, case studies and workshops, designed to elevate your understanding and implementation of the latest concepts, methodology and technology.
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