These are the presentations from last Wednesday's MEPRA Connect on Internal and External Digital Communications. Guest speakers from our members at Mubadala, Memac Ogilvy, Edelman DABO and Grayling Middle East.
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#MyPorscheDXB - Starting a journey with influencers for Porsche Middle East & Africa Continue reading➦
DMCC - Made for Trade Live Continue reading➦
The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. New research shows that 94 per cent of in-house marketeers in the UAE believe social media influencer marketing is now very significant for the success of their brands. Continue reading➦
This article has been contributed by Cheryl King, General Manager of markettiers4dc MENA (@cherylking45). Cheryl’s UK experience includes delivering a number of live streaming events for brands directly to social media channels via mobile devices. Continue reading➦
"But could the public relations business itself be transformed by the sharing economy? Clients seeking creative ideas can already get pitches directly from 160,000 freelancers through Crowdspring, rather than consulting a traditional PR agency." Continue reading➦
"For companies and brands that have something real, emotional and powerful to say, it is worth adopting a new anatomy for brand storytelling and employ people who know how to hold an audience – journalists, writers, animators, film makers with real experience as storytellers. Effective storytelling is not about the brand. The best stories embody the brand, its attitudes and promises… brands must turn themselves into stories." Continue reading➦